Creative Billboard Ad from Moss Bros. Auto Group

(Riverside, CA) Inland Empire residents have been treated to some of the most entertaining, eye-catching, and visually creative billboards in the country. When you live in an area with over a dozen freeways, thousands of miles of asphalt, long distance commutes, and more than two million metropolitan area residents, advertisers want to do whatever they can to grab your attention and promote their product or service.

Moss Bros. Auto Group has been serving the Riverside and San Bernardino counties for over 90 years and providing residents with memorable advertising in television, radio (remember, "At Moss...You're the Boss!"), newspaper, and billboards. Their recent "Legends" billboard campaign featured a series of larger-than-life fictional characters including Bigfoot and the Loch Ness Monster as a way to remind customers that Moss is bigger and offers more than 1,500 vehicles for sale and more brands (11 manufacturers) than any other dealership group in the Inland Empire. They also utilized a billboard campaign to promote the grand opening of their newest dealership - Moss Bros. Volkswagen - in the Moreno Valley Auto Mall.

Moss Bros. 'Backseats' Campaign Billboard

Keeping with the tradition of creative billboards for drivers to enjoy, Moss Bros. has launched their newest billboard on the west-bound 91 freeway in Corona. Titled, "Backseats", the new artwork features a bright yellow background with red and black writing. It promotes the Auto Group website,, with a fun reference to one way some people enjoy their vehicles. Nathan Greenberg, Director of Marketing for Moss Bros. Auto Group said, "people love their automobiles and memories of all kinds are made every day. Whether you're driving a newborn home from the hospital, the first drive after getting your license, or having a good time in the backseat of a classic Chevy to rekindle passion with your spouse. We wanted to tap into those fond memories in a fun way while letting drivers know that they can research, price, and shop for a vehicle 'anytime, anywhere' on our website."

The new billboard was posted last week and will remain for an undisclosed period of time. What are some of your fondest memories in a car or truck? Share your stories in the comments below.

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