Moss Bros. Auto Group's sponsorship of UC Riverside athletics is a comprehensive and dynamic partnership that goes beyond traditional support. From engaging fans at games to fostering a strong online presence and participating in community events, Moss Bros. is truly driving the Highlanders forward. This collaboration not only enhances the athletic experience but also strengthens the bond between the Highlanders and their supporters, creating a vibrant and united community.
First Year Highlights
The year kicked off with the annual athlete Welcome Back BBQ where Moss Bros. was able to interact with athletes and staff, provide goodie bags and strengthen the relationship with key individuals.
The fields, arenas, and courts were also well appointed with signage and popular on-court promotions were made possible including the Half-Court shot and
Progressive Shot halftime events.
Moss Bros. was able to engage fans with its tailgate experience where people were able to play games for prizes and see brand new vehicles up close outside of popular events.
One lucky UCR student was the grand-prize winner of an electric scooter as a result of an exclusive sweepstakes partnership.
And perhaps one of the most engaging and fun collaborations was the Cruising with the Highlanders web series. The six-episode video series featured the Athletic Director, Softball coach, and four student athletes.
Thank you for a great first year and for your commitment to building and preparing student-athletes for opportunities in life through sport!
