The APEAL study, or Automotive Performance, Execution and Layout study, is conducted each year in the U.S. by J.D. Power, and is intended to measure how gratifying a new vehicle is to own during the first 90 days of purchase. The study is based on responses from more than 83,000 new car purchasers who own 2013 models. Over time, it has been shown that nearly two thirds of customers who purchased vehicles with at least 100 points above the segment average in the APEAL study choose to repurchase the same brand when they next buy a new vehicle. It is a rare achievement for a vehicle in its launch year to rank highest in its segment. The 2013 Buick Encore has been reviewed favorably as a good choice for younger buyers or for budget-conscious buyers seeking a subcompact crossover SUV.

 

The APEAL study serves as an industry benchmark, and the Encore delivers the best features associated with the Buick brand. Offered at a reasonable price point, the Encore also boasts high fuel economy and a quiet comfortable ride. The base model also comes with plenty of standard features, including 18 inch alloy wheels, heated side mirrors, air conditioning, cruise control, a tilt and telescoping steering wheel, power accessories, a power driver seat, Bluetooth phone and audio connectivity, rearview camera, split folding rear seats, and OnStar. Also included are Buick's IntelliLink electronics system with a 7 inch touchscreen display, CD player, satellite radio, USB/iPod friendly interface, and auxiliary audio jack. All models are available with front or all-wheel drive. Overall, the APEAL study was justified in choosing the Encore as a benchmark for the CUV segment. Stop in at one of the nine Moss Bros. dealerships in Riverside and the surrounding areas to test drive the 2013 Buick Encore. It could be the subcompact crossover that holds the most APEAL for you, too. 

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