The Evolution of Olly the Oil Drop

In January of 2013, Moss Bros. Auto Group started its Lifetime Oil & Filter Change (LOFC) program, which allows Moss Bros. customers the chance to receive free oil and filter changes for as long as they own their vehicle.

Customer service is a top priority at Moss Bros. Auto Group and that's why we always remind you, "At Moss...You're the Boss!"(TM). We wanted our customers to have a great experience, and offer them unique benefits for giving us an opportunity to earn their business.

Along with this fantastic program, we introduced the face of the program, Olly the Oil Drop. Olly has been a great ambassador for the LOFC program and has allowed us to bring attention to our customers in a great way to simultaneously save money and care for their vehicle. Below, you will find the evolution of the design of Olly and some interesting facts about the program.

Update: The Lifetime Oil & Filter Change Program has been discontinued for new purchases dated after October 31, 2015. Existing Members of the Lifetime Oil & Filter Change program will continue to receive program benefits so long as they maintain their eligibility. See the Lifetime Oil & Filter Change Program Details here.
Customers who purchased any vehicle from a Moss Bros. Auto Group ("M.B.A.G.") dealership from January 1, 2013, through October 31, 2015, or after shopping at a M.B.A.G. dealership first during this same time period, purchased a New vehicle from any competitor within 7 days are eligible for no cost oil/filter changes. Available as long as customer owns the vehicle and has all manufacturer recommended maintenance services performed at a M.B.A.G. dealership. See dealership for program details.

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